Take thestingout of investing.
Make an account, transfer some money, and we invest it in one sensible, diversified portfolio. No funds to compare, no charts to obsess over — just one good decision, made once.
Our mission
Investing shouldn’t be a second job.
Most people don’t avoid investing because they don’t care about their future. They avoid it because it’s confusing, the industry is full of jargon designed to make you feel like you need an expert, and the choice of what to buy is paralysing. So most people just… don’t.
Watermelon Invest exists to remove every one of those excuses. One account. One portfolio. One decision, made once.
Who it’s for
You’re busy building something else.
You want to invest responsibly, but you’re also an artist, an author, an entrepreneur, an influencer. Someone with better things to do than learn how financial markets work, and let’s be honest, no real desire to. Watermelon lets you invest easily, quickly, and responsibly.
The economics
Why not-for-profit?
Most investment platforms answer to shareholders who want a return — which means somewhere along the way, your fees are also someone else’s profit margin. We don’t have shareholders. We charge what it costs to run the platform, nothing more.
What we charge
0.5% a year
This is the big one, and the one we're most focused on bringing down. It covers our operational costs — as minimal as they are. Because we're not-for-profit, we aim to reduce this fee over time, and where we can, refund fees already paid. It comes out of your cash balance, which is often topped up by dividends, so you usually won't need to deposit more just to cover it. A couple of smaller fees apply too — see the full breakdown on our investment, fees & taxes page.
What we don’t do
- · No commissions on trades
- · No kickbacks from fund managers
- · No upsells to “premium” tiers
- · No selling your data
Before you sign up